COLM Columbia Sportswear Company

Columbia Sportswear launched its "Expedition Impossible" campaign, challenging Flat Earth believers to photograph the literal edge of the world. The company promises to award anyone who succeeds with all assets of their Flat Earth, LLC company, valued at approximately $100,000, including outdoor gear and office equipment. The campaign uses humor while highlighting Columbia's product performance and aims to generate conversation and reinforce its brand image.

Pacer Advisors Inc. reduced its stake in Columbia Sportswear Company (NASDAQ:COLM) by 21.8%, offloading 59,726 shares in Q3, leaving it with 214,275 shares valued at $11.2 million. This move comes as Columbia Sportswear beat Q3 earnings estimates and issued Q4 and FY2025 guidance. Despite the reduction by Pacer Advisors, institutional investors collectively own 47.76% of the company's stock, and analysts maintain a "Hold" rating with an average price target of $55.80.

Team USA Curling athletes will wear uniforms designed by Columbia Sportswear when they compete at the Winter Olympics in February. The article briefly mentions this partnership.

Columbia Sportswear's CEO, Tim Boyle, has launched "Expedition Impossible," a challenge offering $100,000 to anyone who can provide authentic photographic proof of the Earth's edge, as Flat Earthers believe it to be. Participants are encouraged to wear Columbia gear for their expedition to locations like Antarctica. The initiative playfully trolls Flat Earth theorists while promoting the brand's outdoor apparel.

Columbia Sportswear Company (NASDAQ:COLM) has received a consensus "Hold" rating from nine brokerages, with an average 1-year price target of $55.80. The company recently beat EPS and revenue estimates in its last quarter, posting $1.41 EPS against an expected $1.25, and revenue of $943.4M. Institutional investors have significantly increased their stakes, with hedge funds and institutions now owning approximately 47.76% of the stock.

Shares of Columbia Sportswear (COLM) fell 2.6% after competitor Nike forecasted a low-single-digit revenue decline, raising concerns about the athletic apparel industry's health. Nike's weak outlook overshadowed its better-than-expected earnings, causing its stock to drop and impacting peers like Columbia Sportswear. This news indicates potential challenges for the sector, with Columbia Sportswear's shares being volatile and down significantly year-to-date.