Dec 31, 2025 • Motorcycle News
BULLISH
Harley-Davidson teases new line-up reveal
Harley-Davidson is set to reveal its next batch of motorcycles on January 15, following the "Chapter One" showcase of their 2026 cruisers and adventure bikes. The upcoming unveiling will include models like the Pan America Limited, Street Glide Limited, Road Glide Limited, various CVO models, and three new trikes. MCN hopes this new line-up will bring innovative ideas to new genres of motorcycling, similar to the impact of the Pan America adventure family.
Dec 30, 2025 • The US Sun
SOMEWHAT-BEARISH
Massive Harley-Davidson shakeup as new CEO makes urgent demand that could leave workers furious
Harley-Davidson's new CEO, Artie Starrs, is mandating that all corporate workers within a 50-mile radius of the Milwaukee headquarters return to in-person work. This policy shift, beginning in March with three days a week and increasing to four in September, ends a nearly six-year fully remote work model implemented by the previous CEO. The move aims to realign with the company's Milwaukee roots and potentially secure historic preservation tax credits for campus remodeling.
Dec 30, 2025 • RideApart.com
SOMEWHAT-BEARISH
Harley-Davidson Is Having Workers Come Back Into the Milwaukee Offices Amid Board Shakeup
Harley-Davidson's new CEO, Artie Starrs, is requiring all white-collar workers within a 50-mile radius of Milwaukee to return to the office five days a week starting in March and four days a week from September. This decision reverses the previous CEO's fully remote policy and comes despite a recent repurposing of the company's historic headquarters, which included selling off part of the complex due to the remote workforce. The move is causing a significant shakeup for employees who have been working remotely since March 2020.
Dec 29, 2025 • The Business Journals
SOMEWHAT-BULLISH
Harley-Davidson looks to rehab, update Milwaukee campus
Harley-Davidson plans to renovate and update its historic Milwaukee headquarters campus. The company intends to use historic tax credits to help cover the costs of this rehabilitation project. This initiative aims to refresh its long-standing campus while potentially benefiting from financial incentives tied to historic preservation.
Dec 27, 2025 • MarketBeat
NEUTRAL
Pacer Advisors Inc. Has $31.11 Million Stock Holdings in Harley-Davidson, Inc. $HOG
Pacer Advisors Inc. reduced its stake in Harley-Davidson, Inc. by 5.7% in Q3, now holding 1,115,069 shares valued at $31.11 million. Despite this reduction, Harley-Davidson reported strong quarterly earnings, beating expectations, and analysts maintain a "Hold" rating with an average target price of $27.88. The company's stock trades at a low valuation with a P/E of 5.10 and offers a 3.4% dividend yield.
Dec 26, 2025 • The US Sun
NEUTRAL
Ford's Jim Farley says Harley-Davidson must change to survive in dire warning
Ford CEO Jim Farley has issued a stark warning to Harley-Davidson, emphasizing that the iconic motorcycle company must adapt to changing markets to ensure its survival, drawing parallels to Ford's own need for evolution. Farley, who is a member of Harley's board of directors and a motorcycle enthusiast, believes the brand cannot "live in the past" and must embrace the future. New Harley-Davidson CEO Artie Starrs is already implementing changes, focusing on customer and dealer needs and addressing previous leadership's "cultural depletion" of the brand.