Dec 30, 2025 • 富途牛牛
SOMEWHAT-BEARISH
Bread Financial Holdings Inc. Stock Underperforms Monday When Compared To Competitors
Bread Financial Holdings Inc. (BFH) stock underperformed its competitors on Monday, declining by 0.49%. The article also briefly mentions Unity Software (U.US) which reported higher than expected Q4 revenue but a quarterly loss. Due to copyright issues, further details about Bread Financial's performance relative to competitors are not fully elaborated in the provided content.
Dec 24, 2025 • MarketBeat
SOMEWHAT-BULLISH
Wedge Capital Management L L P NC Acquires Shares of 20,733 Bread Financial Holdings, Inc. $BFH
Wedge Capital Management L L P NC has acquired 20,733 shares of Bread Financial Holdings, Inc. (NYSE:BFH), valued at approximately $1.156 million, during the third quarter. This acquisition comes as Bread Financial reported strong quarterly earnings, beating analyst estimates with an EPS of $4.02 and revenue of $1.24 billion. The company also increased its quarterly dividend to $0.23, and the stock is trading near its 52-week high with a "Hold" rating from analysts.
Dec 24, 2025 • MarketBeat
SOMEWHAT-BEARISH
Bread Financial (NYSE:BFH) Lowered to "Hold" Rating by Zacks Research
Zacks Research has downgraded Bread Financial (NYSE:BFH) from a "strong-buy" to a "hold" rating, reflecting varied analyst opinions despite the company’s recent earnings beat. The stock currently holds a consensus "Hold" rating with an average price target of $70.18. Bread Financial reported strong quarterly EPS and revenue ($4.02 EPS vs. $2.11 expected and $1.24B revenue vs. $974.3M expected) but saw a 1.2% year-over-year revenue decline.
Dec 24, 2025 • Finviz
BEARISH
2 Reasons to Avoid BFH and 1 Stock to Buy Instead
Despite a recent impressive run, Bread Financial Holdings Inc (BFH) is identified as a stock to avoid due to disappointing long-term revenue growth and stalled EPS growth over the last five years. The article suggests that while the stock appears cheap at 8.7x forward P/E, its shaky fundamentals present significant potential downside. It recommends focusing on other high-quality growth stocks instead, citing past successes like Nvidia and Tecnoglass.
Dec 19, 2025 • Investing.com Australia
NEUTRAL
Bread Financial Holdings stock hits 52-week high at 77.21 USD
Bread Financial Holdings Inc. stock has reached a 52-week high of $77.21, reflecting a strong performance with a 45.75% surge over six months and a 27.67% increase over the last year. Despite this rally, its P/E ratio of 7.81 suggests it might still be undervalued according to InvestingPro data. The company has also maintained dividend payments for 10 consecutive years and recently reported a decrease in its credit card net loss rate.
Dec 18, 2025 • TradingView — Track All Markets
NEUTRAL
Fitch Rates Bread Financial's Preferred Equity 'B-'
Fitch Ratings has assigned a 'B-' rating to Bread Financial Holdings' (BFH) Perpetual, Non-Cumulative Preferred Stock issuance of November 20, 2025. The rating, which is four notches below BFH's 'bb' Viability Rating, reflects two notches for loss severity and two for non-performance risk. BFH plans to use the proceeds for general corporate purposes, including potential contributions to subsidiary banks and share repurchases.