Dec 26, 2025 • Stock Traders Daily
NEUTRAL
Price-Driven Insight from (PRG) for Rule-Based Strategy
This article provides a price-driven insight for Prog Holdings Inc. (NYSE: PRG), highlighting stable neutral readings in shorter horizons which could indicate an easing of a long-term weak bias. It details an exceptional risk-reward setup targeting a 20.3% gain versus 0.3% risk, along with three distinct institutional trading strategies tailored for different risk profiles. The analysis includes multi-timeframe signal analysis and AI-generated signals for PRG.
Dec 23, 2025 • Sahm
SOMEWHAT-BULLISH
PROG Holdings (PRG): Valuation Check After Positive New Coverage From B. Riley Securities
B. Riley Securities has initiated coverage on PROG Holdings (PRG) with a positive outlook, suggesting the stock might be undervalued despite a weak year-to-date performance. The article highlights that the company is seen as significantly undervalued compared to analyst targets and intrinsic value, especially with its profitable Buy Now, Pay Later segment. However, it also cautions about soft demand in core leasing and increasing BNPL competition impacting future margins.
Dec 17, 2025 • Finviz
NEUTRAL
3 Reasons PRG is Risky and 1 Stock to Buy Instead
This article examines why PROG Holdings Inc. (PRG) is considered a risky investment, citing flat long-term revenue growth and declining earnings per share. Despite these fundamental weaknesses, the stock trades at what appears to be a cheap valuation. The author suggests looking for better opportunities and recommends high-quality assets like those found in StockStory's "Top 5 Strong Momentum Stocks."
Dec 17, 2025 • Nasdaq
BULLISH
B. Riley Securities Initiates Coverage of PROG Holdings (PRG) with Buy Recommendation
B. Riley Securities has initiated coverage of PROG Holdings (NYSE:PRG) with a Buy recommendation. Analysts project a 29.77% upside with an average one-year price target of $39.49/share, and anticipate annual revenue to increase by 8.57% to $2,722 million. Institutional ownership data shows 583 funds holding positions in the company, with total shares owned by institutions increasing by 1.64% over the last three months.
Dec 16, 2025 • marketscreener.com
BULLISH
B. Riley Initiates PROG Holdings at Buy With $50 Price Target
B. Riley has initiated coverage on PROG Holdings (NYSE: PRG) with a "Buy" rating and set a price target of $50. PROG Holdings operates as a fintech holding company offering payment options and inclusive consumer financial products, including lease-to-own solutions, revolving loans, and BNPL services across its Progressive Leasing, Vive, and Four segments. This news follows recent company activities like the acquisition of Purchasing Power, LLC for $420 million, and a quarterly dividend declaration.
Dec 16, 2025 • Investing.com
BULLISH
B.Riley initiates PROG Holdings stock with Buy rating on fintech growth
B.Riley initiated coverage on PROG Holdings (NYSE:PRG) with a Buy rating and a $50.00 price target, citing the company's diverse fintech portfolio and strong financial performance. The firm expects the acquisition of Purchasing Power to be accretive to earnings and highlighted significant growth in PROG's Buy Now, Pay Later (BNPL) offering through Four Technologies. Despite a negative outlook revision from S&P Global Ratings due to increased leverage from the acquisition, BTIG upgraded PROG Holdings to Neutral, noting potential upside from Four Technologies.