Dec 29, 2025 • MarketBeat
BULLISH
Archford Capital Strategies LLC Buys 39,386 Shares of Sony Corporation $SONY
Archford Capital Strategies LLC significantly increased its stake in Sony Corporation (NYSE:SONY) by 93.0% in Q3, purchasing 39,386 shares to reach a total of 81,724 shares valued at $2.35 million. This move comes as several brokerages have upgraded Sony, contributing to a consensus "Buy" rating and a price target of $33.00, despite relatively low institutional ownership compared to its large-cap peers. The article also highlights positive sentiment stemming from Spider-Man/Sony/Marvel collaborations and a promising PlayStation outlook for 2026.
Dec 25, 2025 • 富途牛牛
NEUTRAL
Nomura Upgrades SONY GROUP CORPORATION(SNEJF.US) to Buy Rating, Raises Target Price to $33.68
Nomura analyst Yu Okazaki has upgraded SONY GROUP CORPORATION (SNEJF.US) to a buy rating, increasing the target price from $28.58 to $33.68. This decision is based on the analyst's historical success rate of 64.1% and an average return of 8.0% over the past year, according to TipRanks data.
Dec 25, 2025 • 조선일보
BULLISH
Sony expands character IP with Peanuts acquisition
Sony has expanded its character intellectual property portfolio with the acquisition of Peanuts. This move is expected to bolster Sony's presence in the entertainment industry by adding iconic characters like Snoopy and Charlie Brown to its roster. The acquisition reflects a strategic effort to leverage established and globally recognized IPs.
Dec 22, 2025 • Blooloop
BULLISH
Sony acquires majority stake in Peanuts franchise
Sony has acquired an 80 percent stake in Peanuts Holdings, taking majority control of the Charles Schulz's Peanuts brand. This includes buying 41 percent from WildBrain, with the Schulz family retaining 20 percent. Sony plans to leverage its global network to further elevate the brand's value while continuing its collaboration with WildBrain and the Schulz family to manage the franchise.
Dec 21, 2025 • mxdwn Movies
NEUTRAL
Canadian Entertainment Company WildBrain To Obtain Sony Pictures Entertainment’s Share In The ‘Peanuts’ Brand
Canadian entertainment company WildBrain has agreed to sell its 41% share in Peanuts Holdings LLC to Sony’s Music Entertainment Japan and U.S.-based Sony Pictures Entertainment for $630 million CAD ($457 million USD). This transaction will increase Sony's ownership to 80% of Peanuts Holdings LLC, with the Schulz family retaining their 20% stake. WildBrain will continue to serve as the main licensing agent and production studio for new Peanuts media, maintaining its partnership with Sony in managing the brand.
Dec 20, 2025 • 朝日新聞
BULLISH
Sony increasing stake in ‘Peanuts’ franchise to 80% for 71 billion yen
Sony Corp. is significantly expanding its ownership of the "Peanuts" franchise to 80% through a 71 billion yen ($470 million) acquisition. This move involves Sony Music Entertainment and Sony Pictures Entertainment acquiring a 41% stake in Peanuts Holdings from WildBrain, adding to SME's existing 39% stake. This strategic investment underlines Sony's commitment to strengthening its global entertainment portfolio and intellectual property business.